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Once or twice a month, on running a studio and building products at the same time — including the months it goes badly.

15 DEC. 2023 · MINDSET

2023, the year we started acting like a company

For years Foxnice was two people who happened to invoice together. In 2023, for the first time, it started behaving like a company. It wasn't glamorous. That was the point.

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28 NOV. 2023 · MINDSET

Write down what your company should become before you sign anything

In November we started turning Foxnice into a limited company. Before signing anything, I wrote Yeray a list of things we do or want to do. To me it's the most important page of the whole process.

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15 NOV. 2023 · MINDSET

The rules I run Foxnice by, written down for the first time

For nearly ten years I've run Foxnice by rules that only existed in my head. Before we become a limited company, I thought I'd better write them down. Including the ones I've broken.

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16 OCT. 2023 · MINDSET

Ambition doesn't have to mean size

When I say I don't want to be the biggest, people hear "he's not ambitious". I think I'm quite ambitious. I just aim somewhere else.

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15 SEP. 2023 · MINDSET

Saying no is something you practise

I used to think saying no was a matter of character. Either you had it or you didn't. Now I think it's more like a muscle, and mine started out very weak.

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15 AUG. 2023 · WHAT NOBODY TELLS YOU

Nobody cares about your product. They care about their problem

I'm a developer. I love explaining how things work. It took me a while to accept that a club treasurer doesn't want to hear it. They want the fees collected.

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14 JUL. 2023 · MINDSET

For me, success is being able to say no

Ask ten founders what success is and you'll get turnover, team size and a funding round. My definition is shorter. Two letters.

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30 JUN. 2023 · MINDSET

Never trust a decision you made at 1:23 a.m.

At 1:23 a.m. I found two fees on the same date and wrote a fix that meant deleting a whole team. Yeray's reply that morning was simpler and better. I took it.

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15 JUN. 2023 · MINDSET

Building a tech company far from Barcelona

I studied and worked in Barcelona, then built Foxnice from Olot and Girona. Being far from the big city has a price. It also has a discount most people forget to count.

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