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Once or twice a month, on running a studio and building products at the same time — including the months it goes badly.

15 JUL. 2024 · WHAT NOBODY TELLS YOU

A product is a promise you keep every month

A website is delivered once. Software is delivered every month. It took me a while to understand those are two different jobs.

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14 JUN. 2024 · MINDSET

I used to measure my week in hours. Now I measure it in decisions

For years, a good week was a long week. Now a good week is one I don't have to decide again.

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15 MAY 2024 · MINDSET

Setting limits with a client is also looking after them

The nicest thing you can do for a client is sometimes say no. The second nicest is saying it early.

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15 APR. 2024 · MINDSET

I don't want to be the best salesperson in my company

If the founder is the best salesperson in the company, the company has a problem with his name on it.

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26 MAR. 2024 · WHAT I’M WORKING ON

A sports foundation asked for seven features and I said no to one

A sports foundation brought seven requests for PagoCRM. I said yes to six. The no is the one that taught me the most.

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15 MAR. 2024 · WHAT NOBODY TELLS YOU

Customers don't want features. They want fewer problems

Nobody has ever asked me for a feature. They've asked for hundreds, but what they really wanted was one less headache.

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15 FEB. 2024 · MINDSET

Focus is what you say no to, even when it pays

Saying no to bad work is easy. Saying no to work that pays is how you find out what your company is actually for.

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15 JAN. 2024 · MINDSET

A process is a decision you don't want to make twice

I used to think processes were for big companies. Now I think they're what lets a small one stay small, and free.

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26 DEC. 2023 · MINDSET

Almost ten years ago we started Foxnice with 300 €

While we waited for the notary so Foxnice could become a limited company, I looked back at how it started: no website of our own, 300 € and no outside money.

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