What I’m working on

Once or twice a month, on running a studio and building products at the same time — including the months it goes badly.

8 OCT. 2026 · WHAT I’M WORKING ON

The newsletter: only when there is something to say

I have one rule for the newsletter: if I wouldn't tell it to a friend, it doesn't go out. That's why some months nothing goes out.

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10 SEP. 2026 · WHAT I’M WORKING ON

Property, and why I keep it boring

A few investments, nothing sophisticated. That is the point.

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14 MAY 2026 · WHAT I’M WORKING ON

Foxnice Booking and Foxnice Restaurant: the same idea, twice

Foxnice Restaurant started with a mass email, a discount and a date that doesn't exist. Foxnice Booking, with years of broken bookings. Both ended up as the same idea.

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19 MAR. 2026 · WHAT I’M WORKING ON

PagoCRM is for getting paid, not managing pipelines

Almost every CRM starts with a contact. PagoCRM starts with a fee nobody has collected. And that decides everything else.

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5 FEB. 2026 · WHAT I’M WORKING ON

Foxnice: €300 and still no outside money

Every few months someone asks me when we're going to raise. This is the long answer, including what not raising has cost us.

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25 NOV. 2025 · WHAT I’M WORKING ON

We stopped customising our booking engine, with one exception

For years, "yes" felt like the safe answer. In November I sent a rural lodging a proposal full of "no": booking engine in its official version, no customisations. And one honest exception.

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30 SEP. 2025 · WHAT I’M WORKING ON

We launched the same product for a second niche without building a new one

The best thing we built in September was nothing. We took PagoCRM to cultural associations by changing the words, not the code.

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26 MAR. 2024 · WHAT I’M WORKING ON

A sports foundation asked for seven features and I said no to one

A sports foundation brought seven requests for PagoCRM. I said yes to six. The no is the one that taught me the most.

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28 FEB. 2023 · WHAT I’M WORKING ON

We stopped waiting for the grant and became the grant

A football club wanted our platform but was waiting for a public grant that could take a year. So I offered them our own aid instead. Brave or stupid, probably both.

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