Mindset

Once or twice a month, on running a studio and building products at the same time — including the months it goes badly.

16 MAY 2022 · MINDSET

A client pays you. A partner bets with you

A client and a partner can sign the same email and want completely different things. Mixing them up is one of the most expensive mistakes a small company can make.

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15 APR. 2022 · MINDSET

I don't put money into things I can't explain

My rule with money is short enough to fit on a sticky note: if I can't explain it, I don't put money in it. It's not clever. It's just the only way I know.

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15 MAR. 2022 · MINDSET

I was the bottleneck of my own company

For years I thought the company was slow because there was too much work. Then I looked at where everything was waiting. It was waiting for me.

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15 FEB. 2022 · MINDSET

Trust is cheaper than control, until it isn't

Trusting people costs almost nothing. Controlling them costs hours. That maths works beautifully right up until the day it doesn't.

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14 JAN. 2022 · MINDSET

Delegating isn't handing off work. It's handing off control

I thought delegating meant giving someone a task. It turns out the task is the easy part. The hard part is letting go of how it gets done.

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15 DEC. 2021 · MINDSET

2021, the year I stopped thinking in projects

In 2020 the question was whether we'd survive. In 2021 it changed to something more uncomfortable: what are we actually building? A year-end look at the shift from projects to products.

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15 NOV. 2021 · MINDSET

I don't want to be a startup. I want to be a company

A startup is a company designed to become something else. I'd rather build one designed to stay what it is: small, profitable and free. Why that doesn't count in startup world, and why I don't mind.

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16 AUG. 2021 · MINDSET

My time is the only thing I can't invoice twice

Code can be reused. Templates can be reused. An hour of my day can only be sold once. Why every client hour is an hour that doesn't go into the product, and why I'm fine with that.

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15 JUL. 2021 · MINDSET

Selling to small businesses means selling to someone who's tired

The person running a guesthouse, a bar or a club isn't your user persona. They're someone who's been on their feet since seven. Why we design and sell for tiredness first.

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