Mindset

Once or twice a month, on running a studio and building products at the same time — including the months it goes badly.

15 FEB. 2023 · MINDSET

I stopped waiting for permission

Nobody ever gave me permission to start. Not a grant, not an investor, not a mentor. It took me years to realise that was an advantage, not a handicap.

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16 JAN. 2023 · MINDSET

A solid company is boring on purpose

My resolution for 2023 has no fireworks in it. I want the company to be more boring: money that comes back every month, things written down, fewer surprises.

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15 DEC. 2022 · MINDSET

2022, the year I learned I can't do it all

I started 2022 wanting to delegate more. I'm ending it having learned something less comfortable: the problem was never the amount of work. It was me trying to hold all of it.

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15 NOV. 2022 · MINDSET

Scaling servers is easy. Scaling yourself isn't

When a server runs out of room, you add more. When the founder runs out of room, there's no plan to upgrade. I'm learning that the hard way.

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14 OCT. 2022 · MINDSET

I don't want to raise. I want to choose

The question I get once a product starts to exist is always the same: when are you raising? My answer is less exciting than people hope.

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15 SEP. 2022 · MINDSET

Partners don't need to agree. They need to trust each other

People assume business partners last because they think alike. Yeray and I have lasted more than twenty years by not doing that.

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15 AUG. 2022 · MINDSET

Every hour with a client is an hour not spent on the product

Funding a product with client work sounds elegant. In practice it's a daily trade: every hour that pays the bills is an hour the product waits.

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15 JUL. 2022 · MINDSET

You can delegate the work, never the responsibility

When something breaks, the client doesn't call the freelancer who built it. They call us. That's not unfair. That's what they're paying for.

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15 JUN. 2022 · MINDSET

Why I prefer bricks to stock charts

I don't trust lines that move every second. I trust things I can walk into. That isn't wisdom, it's just how my head works, and it has its own blind spots.

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