Mindset

Once or twice a month, on running a studio and building products at the same time — including the months it goes badly.

15 JUN. 2021 · MINDSET

The loneliness of being the only one who knows how it all works

Being the only one who understands the system feels like power for about a week. After that, it feels like being the only one with the keys to a building that's always on fire.

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14 MAY 2021 · MINDSET

Free courses, late nights and a degree: how I really learned to build

People ask whether I'm self-taught or went to university. Both. And neither taught me the part that mattered most. Three schools, and what each one was good for.

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15 FEB. 2021 · MINDSET

I'm a developer who had to learn to sell

Code doesn't care if you're shy. Clients do. How a developer with no salespeople in the family ended up selling, and why I stopped calling it selling.

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15 DEC. 2020 · MINDSET

Surviving isn't a strategy, but in 2020 it was mine

Every business book says survival isn't a strategy. They're right. This year I didn't have another one, and I'm not ashamed of it.

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24 NOV. 2020 · MINDSET

An unpaid invoice is a sales conversation

It started as a reminder about an invoice from March. It ended as a proposal for a new website, in the same email thread.

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16 NOV. 2020 · MINDSET

I wrote "software as a service" on a tax form and took years to build it

In spring 2013 I registered as self-employed in Olot and described my activity as "software as a service". I had no trade name and no software. What paid the bills for years was something else entirely.

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27 OCT. 2020 · MINDSET

Yeray and I set out to stop being two freelancers

The hardest part of turning two freelancers into one company isn't the paperwork. It's the questions you've spent years not asking.

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15 OCT. 2020 · MINDSET

A loan, a grant or a client: pick the money that doesn't rush you

All money looks the same in a bank account. It isn't. Some comes with a clock, some with paperwork, and some with nothing but the expectation that you do good work.

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29 SEP. 2020 · MINDSET

Flat fees are discounts in disguise

Someone offered us 400 € a month, every month, for a year. We said no, and it took us almost two weeks to say it properly.

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