Every client invoice is a small investment in our product
We've had investors since day one. They just never asked for equity. How 300 € and client invoices paid for every product we've built.
Leer más →I thought delegating meant giving someone a task. It turns out the task is the easy part. The hard part is letting go of how it gets done.
Delegating is easy.
You write an email, attach a brief, press send. Done. Thirty seconds.
The hard part starts at second thirty-one.
I've been learning this the slow way. Foxnice was two people for a long time: Yeray and me. Last year we started handing design to people outside the company. This year the plan is to lean more on freelancers for development too. On paper, it's the obvious move. We have more work than hands.
In practice, it's taught me something about myself I didn't love.
I made my first website at 12. Nobody showed me how. I learned from free online courses, at night, on my own.
That's a nice story to tell. It also leaves a mark.
When you learn alone, you get used to one thing: if it works, it's because you did it. If it breaks, it's because you did it. There's nobody else in the picture.
So when I hand off a task, my head doesn't hear "someone is helping me". It hears "something I'm responsible for is now out of my sight".
And that's the bit nobody puts in the productivity articles. Delegating doesn't remove the work. It removes your view of the work. Your hands stop moving, but your name is still on it.
Handing off a task takes thirty seconds. Handing off control takes years.
I suspect most small founders swing between two mistakes. I've done both.
The first is pretending to delegate. You give the task away and then check every step, rewrite half of it and end up doing it yourself, only later and more annoyed. You've paid twice: once in money, once in time.
The second is delegating and disappearing. You send the brief, breathe out, and assume it's handled. Then the delivery date arrives and you discover you never agreed on what "finished" meant.
One is control without trust. The other is trust without control. Both feel like delegating. Neither is.
I don't have a framework. I have a few habits I'm trying to build.
The third one is the hardest. Not because the work is bad. Because "different" feels like "wrong" when you've spent years being the only one who touched everything.
There's a reason this matters beyond my ego. We grow with clients' money, not investors'. That means slowly. If every hour of the company has to pass through my hands, slow becomes stuck.
Freedom was always the point of doing it this way. It would be a bit ridiculous to build a company without a boss and then become the boss that nobody can get past.
So this year I'm going to delegate more work.
And, if it goes well, a little bit of control.