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Writing

Once or twice a month, on running a studio and building products at the same time — including the months it goes badly.

15 JUN. 2026 · MINDSET

I don't want to build everything. I want to choose what to build

Every developer hears a little voice that says "I could build that". It's usually right. That's exactly why it shouldn't be the one deciding.

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15 MAY 2026 · MINDSET

Building software is getting cheaper. Judgement isn't

Typing code keeps getting cheaper. Knowing what not to build costs exactly what it always did, and maintaining it costs more.

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14 MAY 2026 · WHAT I’M WORKING ON

Foxnice Booking and Foxnice Restaurant: the same idea, twice

Foxnice Restaurant started with a mass email, a discount and a date that doesn't exist. Foxnice Booking, with years of broken bookings. Both ended up as the same idea.

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15 APR. 2026 · MINDSET

What I'd do differently if I started today

The honest answer is boring: I'd start the same way, with less nonsense. What I'd keep, what I'd throw away sooner, and what I wouldn't change even though it hurt.

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19 MAR. 2026 · WHAT I’M WORKING ON

PagoCRM is for getting paid, not managing pipelines

Almost every CRM starts with a contact. PagoCRM starts with a fee nobody has collected. And that decides everything else.

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16 MAR. 2026 · MINDSET

Running a company from 10,000 kilometres away

Servers don't care where you are. The clock does. What changes, and what doesn't, when you run a Girona company from Thailand.

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16 FEB. 2026 · MINDSET

My name shouldn't depend on my company

Most founders say the company's name before their own. Why I wanted a place to think out loud that sits next to Foxnice, not inside it.

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5 FEB. 2026 · WHAT I’M WORKING ON

Foxnice: €300 and still no outside money

Every few months someone asks me when we're going to raise. This is the long answer, including what not raising has cost us.

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22 JAN. 2026 · INTERVIEWS

My partner since we were 14 answers the questions I never asked him

I've written a lot about Yeray on this blog. He never had the right of reply. So I sent him eight questions.

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