Every client invoice is a small investment in our product
We've had investors since day one. They just never asked for equity. How 300 € and client invoices paid for every product we've built.
Leer más →My name shouldn't depend on my company
Most founders say the company's name before their own. Why I wanted a place to think out loud that sits next to Foxnice, not inside it.
Ask a founder who they are and count the seconds.
Most of us say the company's name before our own.
I'm no exception. For years, "Met" has mostly been the person who signs Foxnice's emails. Which is fine. Until you think about it for longer than a second.
A company is not a surname
Foxnice started in 2014 with Yeray, 300 euros and nobody else's money. It's been two freelancers, then a partnership, then a limited company. It's had an office and then it hasn't. It's built websites, then maintenance, then products.
Companies change shape. That's what they're supposed to do.
And if a company is going to change shape, it seems a bit risky to hang your whole name on it. It's like getting a tattoo of your current phone number.
That's the first reason for this site. Not to leave Foxnice. To stop confusing the two.
Foxnice is something Yeray and I built. It has clients, products, servers, invoices. It has to answer for what it promises.
I'm the person who learned to build websites at twelve, alone, at night, with free online courses. In a family where nobody ran a business. That person existed before Foxnice. I'd like him to have his own place to think out loud.
Your company is something you built. It shouldn't be the only thing that says who you are.
Why not just write on the company blog
Because a company blog has a job. It has to explain what we do, why it works and who it's for. It's polite. It wears a shirt.
A personal blog can say "I got this wrong". It can say "I'm not sure". It can talk about patient money without it sounding like a sales pitch for anything.
And there's a second reason, which is a bit less noble.
I've spent years telling clients not to depend on a single supplier, a single channel or a single big customer. Spread the risk, I say. Then I looked at my own name and it depended on exactly one thing.
The cobbler's children, and all that.
What this is not
This is not a way to sell Foxnice through the back door. If you want a website or a maintenance plan, the company has its own front door, and it's perfectly good.
It's not a guru project either. I don't have a course. I don't have a method with a trademark. I have a small, profitable company that "doesn't count" in the startup world, and some opinions about why that's fine.
What I want is simpler. That what I've learned in twelve years of running a company without investors is written down somewhere that belongs to me. Mistakes included. Especially the mistakes.
If Foxnice is still growing in ten years, wonderful. My name will be next to it.
Next to it. Not inside it.
P.S. Yes, I'm aware that writing about my name, on a website with my name on it, is a little circular.