About

I built my first website at 12, organized events for 3,000 people at 14, and founded Foxnice at 23 with just €300. More than a decade later, I'm still building businesses, creating products and investing in what's next.

Tech entrepreneur, developer and investor. Based in Girona, working from wherever life takes me.

Met el idrissi

I found the web in 2003 and disappeared into it. A year later I came across hundreds of hours of free programming courses by a guy called Jesús Conde. I never met him, but I watched almost all of them. By fourteen, a friend and I were organising paid events for more than 3,000 people. We didn’t call it a business. It was just something we wanted to make happen.

Years later, after UPC and a few jobs in Barcelona, Yeray and I put €150 each into Foxnice. There was no funding and not much of a plan. We built things for clients, got better at it, and kept going.

Today Foxnice pays for itself and for the part I enjoy most: building our own software. PagoCRM, Foxnice Booking and Foxnice Restaurant all came from the same place — problems we saw often enough that solving them one client at a time stopped making sense.

Outside software, I’ve made a few investments along the way, mostly in property. Nothing sophisticated. I tend to stick to things I understand.

Girona is home, but work has taken me from Barcelona to Morocco and, more recently, Thailand. These days I can run the company from pretty much anywhere with Wi-Fi.

I never wanted to build the biggest company. I wanted to build one that gave me the freedom to choose what comes next.

Writing

What I’ve learned the expensive way.

When to leave WordPress: the afternoon I asked for more RAM and didn't need it NOV 2026 When to leave WordPress isn't decided in a comparison table. I understood it through a three-line email to our server provider, the day before a booking launch. Ten years of word of mouth, and three questions we couldn't answer NOV 2026 For ten years our clients came by word of mouth. This week, before recording a sales video, an agency asked us three simple questions we couldn't answer on the spot. I sent a quote with a number and nothing else. The client was right not to sign it NOV 2026 How to price a web project isn't only about counting hours. A client reminded me with a four-line email: they could see the amount, but not what was behind it.

Interviews

Conversations I’ve had.

2026 Gerard Serrano on why a designer and a developer should be partners, not supplier and client Gerard designs for music and vinyl. This year we started Backline together. I asked him what changes when the designer stops being "the supplier". 01 2026 David Zorrilla (TPE): sport is the easy part, the management is what's hard Behind every training session there's a lot of management nobody sees. I asked the CEO of TPE how he lives it. 02 2026 Jordi Pons on what AI is really changing in music I keep asking myself questions about AI. This time I asked a friend who actually builds it, for music. 03

What I’m working on.

What's keeping me busy right now.

  • Foxnice — the studio I co-founded with €300. Still no outside money.
  • PagoCRM — getting paid, not managing pipelines.
  • Foxnice Booking and Foxnice Restaurant — the same idea, for two industries we know well.
  • Property — a few investments, nothing sophisticated.
  • The newsletter — roughly monthly, when I have something real to say.

Where to find me.

Email is best. I answer most things, slowly.

Still here?

Drop me a line. Roughly monthly, and only when it’s worth your time. Unsubscribe whenever — I won’t take it personally.

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