About

I built my first website at 12, my first business at 14, and at 23 I started Foxnice with €300. Today, it funds everything I build next.

Entrepreneur, developer and investor. Girona, working from wherever there’s Wi-Fi.

Met el idrissi

I found the web in 2003 and disappeared into it. A year later I came across hundreds of hours of free programming courses by a guy called Jesús Conde. I never met him, but I watched almost all of them. By fourteen, my friend Yeray and I were organising paid events for more than 3,000 people. We didn’t call it a business. It was just something we wanted to make happen.

Years later, after UPC and a few jobs in Barcelona, Yeray and I put €150 each into Foxnice. There was no funding and not much of a plan. We built things for clients, got better at it, and kept going.

Today Foxnice pays for itself and for the part I enjoy most: building our own software. PagoCRM, Foxnice Booking and Foxnice Restaurant all came from the same place — problems we saw often enough that solving them one client at a time stopped making sense.

Outside software, I’ve made a few investments along the way, mostly in property. Nothing sophisticated. I tend to stick to things I understand.

Girona is home, but work has taken me from Barcelona to Morocco and, more recently, Thailand. These days I can run the company from pretty much anywhere with Wi-Fi.

I never wanted to build the biggest company. I wanted to build one that gave me the freedom to choose what comes next.

Writing

Less advice, more receipts.

WordPress has run out of excuses (says someone who lived off it for ten years) NOV 2026 A custom Laravel build used to be a luxury costing thousands. With AI it isn't anymore, and using your website as a brochure is starting to get expensive. Integrating with big platforms is easy until you need someone to answer DEC 2025 The code took days. Getting a human to answer took two weeks. In December a simple webhook with a big activities booking platform reminded me where integrations really live. Cheap hosting is the most expensive thing you can buy for WordPress JUL 2025 The cheapest number on the page was the most expensive one. A client compared our hosting with a 1 GB, 1 vCPU cloud plan. The cheap price was real; it just wasn't the whole price.

Interviews

Conversations I’ve had.

2026 Gerard Serrano on why a designer and a developer should be partners, not supplier and client Gerard designs for music and vinyl. This year we started Backline together. I asked him what changes when the designer stops being "the supplier". 01 2026 David Zorrilla (TPE): sport is the easy part, the management is what's hard Behind every training session there's a lot of management nobody sees. I asked the CEO of TPE how he lives it. 02 2026 My partner since we were 14 answers the questions I never asked him I've written a lot about Yeray on this blog. He never had the right of reply. So I sent him eight questions. 03

What I’m working on.

What's keeping me busy right now.

  • Foxnice — the studio Yeray and I started with €300. Still no outside money.
  • PagoCRM — getting paid, not managing pipelines.
  • Foxnice Booking and Foxnice Restaurant — the same idea, for two industries we know well.
  • Property — a few investments, nothing sophisticated.
  • The newsletter — roughly monthly, when I have something real to say.

Where to find me.

Email is best. I answer most things, slowly.

Still here?

Drop me a line. Roughly monthly, and only when it’s worth your time. Unsubscribe whenever — I won’t take it personally.

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