BLOG

Writing

Once or twice a month, on running a studio and building products at the same time — including the months it goes badly.

15 MAR. 2021 · WHAT NOBODY TELLS YOU

I don't trust ideas that come from a napkin

Napkin ideas are great at dinner. They're terrible at paying the bills. Why I'd rather build from a problem a client already has than from one I imagined.

Leer más →

15 FEB. 2021 · MINDSET

I'm a developer who had to learn to sell

Code doesn't care if you're shy. Clients do. How a developer with no salespeople in the family ended up selling, and why I stopped calling it selling.

Leer más →

26 JAN. 2021 · WHAT NOBODY TELLS YOU

Build the calendar first and the payments later

A developer was giving us his weekends, and I asked him to stop working on the one thing that brought in money. It made sense. Here's why.

Leer más →

15 JAN. 2021 · WHAT NOBODY TELLS YOU

Every problem I solved twice was a product I ignored

The first time you solve a problem, you're a professional. The third time, you should start asking why you're still treating it like a one-off.

Leer más →

29 DEC. 2020 · WHAT I’M WORKING ON

We only charge guests when they check in

Our guests won't pay when they book. They'll pay when they turn up. Why when you charge is a product decision, not a payment setting.

Leer más →

15 DEC. 2020 · MINDSET

Surviving isn't a strategy, but in 2020 it was mine

Every business book says survival isn't a strategy. They're right. This year I didn't have another one, and I'm not ashamed of it.

Leer más →

24 NOV. 2020 · MINDSET

An unpaid invoice is a sales conversation

It started as a reminder about an invoice from March. It ended as a proposal for a new website, in the same email thread.

Leer más →

16 NOV. 2020 · MINDSET

I wrote "software as a service" on a tax form and took years to build it

In spring 2013 I registered as self-employed in Olot and described my activity as "software as a service". I had no trade name and no software. What paid the bills for years was something else entirely.

Leer más →

27 OCT. 2020 · MINDSET

Yeray and I set out to stop being two freelancers

The hardest part of turning two freelancers into one company isn't the paperwork. It's the questions you've spent years not asking.

Leer más →