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Once or twice a month, on running a studio and building products at the same time — including the months it goes badly.

26 OCT. 2021 · WHAT NOBODY TELLS YOU

Build your first SaaS inside your first customer

At last a real club was testing our fee tool. The first thing I did was take things out. Best thing I did all year.

15 OCT. 2021 · WHAT NOBODY TELLS YOU

Your first customer is not your market

Your first customer is the most valuable person in your product's life. They're also the most dangerous, because it's very easy to build exactly what they want and nothing anyone else needs.

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28 SEP. 2021 · WHAT I’M WORKING ON

A form for football parents became our first product

What I most wanted to show in the demo wasn't the dashboard. It was a form for parents. That's when I started to suspect we had a product.

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15 SEP. 2021 · WHAT NOBODY TELLS YOU

A football club is a small company run by people with day jobs

From the outside, a grassroots club looks like a hobby. From the inside, it has income, payments, members and paperwork, all run by volunteers after work. That changes what software it needs.

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16 AUG. 2021 · MINDSET

My time is the only thing I can't invoice twice

Code can be reused. Templates can be reused. An hour of my day can only be sold once. Why every client hour is an hour that doesn't go into the product, and why I'm fine with that.

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15 JUL. 2021 · MINDSET

Selling to small businesses means selling to someone who's tired

The person running a guesthouse, a bar or a club isn't your user persona. They're someone who's been on their feet since seven. Why we design and sell for tiredness first.

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15 JUN. 2021 · MINDSET

The loneliness of being the only one who knows how it all works

Being the only one who understands the system feels like power for about a week. After that, it feels like being the only one with the keys to a building that's always on fire.

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14 MAY 2021 · MINDSET

Free courses, late nights and a degree: how I really learned to build

People ask whether I'm self-taught or went to university. Both. And neither taught me the part that mattered most. Three schools, and what each one was good for.

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15 APR. 2021 · WHAT NOBODY TELLS YOU

Projects pay the bills. Products pay for freedom

A project is a promise with an end date. A product is a promise with no end at all. Why we're keeping the agency to pay for the product, instead of choosing one.

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