What I’m working on

Once or twice a month, on running a studio and building products at the same time — including the months it goes badly.

25 OCT. 2022 · WHAT I’M WORKING ON

PagoCRM went live at an athletics club

For months our fee collection tool had no real name. In October it went live at an athletics club, and between a bank reconciliation headache and a campaign logo, it started being PagoCRM.

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31 MAY 2022 · WHAT I’M WORKING ON

I offered to pay so PagoCRM could get its first customer

Some companies spend millions acquiring customers. I offered to pay 550 € to get one: the first club for the tool that would become PagoCRM.

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28 DEC. 2021 · WHAT I’M WORKING ON

We launched on December 27th and the first sign-ups came the same day

We launched in the worst week of the year to launch anything. One email, one link, and the first sign-ups came the same day.

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28 SEP. 2021 · WHAT I’M WORKING ON

A form for football parents became our first product

What I most wanted to show in the demo wasn't the dashboard. It was a form for parents. That's when I started to suspect we had a product.

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29 DEC. 2020 · WHAT I’M WORKING ON

We only charge guests when they check in

Our guests won't pay when they book. They'll pay when they turn up. Why when you charge is a product decision, not a payment setting.

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28 FEB. 2020 · WHAT I’M WORKING ON

Before writing a single line of code, I made a plan to ask real people first

I had an idea, someone keen to work on it and the skills to build it. So obviously I decided not to build it. Not yet.

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