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Writing

Once or twice a month, on running a web maintenance company and building products at the same time — including the months it goes badly.

10 SEP. 2026 · MONEY & INDEPENDENCE

Property, and why I keep it boring

Almost everything I do is a bet on something that doesn't exist yet. That's why I need part of my money to be the opposite: slow, easy to understand and boring.

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3 SEP. 2026 · BUILDING PRODUCTS

How to scale a business without losing what makes it work

Scaling a business isn't doing more of the same with more people. It's growing revenue without costs, chaos or your hours growing at the same rate.

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27 AUG. 2026 · MINDSET

How to delegate without losing control of what matters

Delegating isn't offloading tasks. It's explaining the outcome you want, giving context and accepting it'll be done differently. Here's the practical way to start.

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14 AUG. 2026 · MINDSET

What I want the next ten years to look like

Not a plan with numbers and a slide. A direction: what I don't want, what I do, and why ambition doesn't have to mean size.

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5 AUG. 2026 · MONEY & INDEPENDENCE

Sole trader or limited company? How to think through the decision

There's no single answer. It depends on how much you bill, how much risk you take on and where you want your company to go. Here's how I'd think about it before talking to an accountant.

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22 JUL. 2026 · INTERVIEWS

David Zorrilla (TPE): sport is the easy part, the management is what's hard

Behind every training session there's a lot of management nobody sees. I asked the CEO of TPE how he lives it.

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2 JUL. 2026 · MONEY & INDEPENDENCE

Funding rounds: what they are and why you don't always need one

A funding round buys speed, not time. What it is, the types of round, and how to decide whether your company needs one, from a company that has never raised.

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24 JUN. 2026 · MONEY & INDEPENDENCE

How to raise prices without losing customers

Raising prices is scarier than it should be. If you give notice, clear reasons and something extra, most customers understand.

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15 JUN. 2026 · MINDSET

I don't want to build everything. I want to choose what to build

Every developer hears a little voice that says "I could build that". It's usually right. That's exactly why it shouldn't be the one deciding.

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