What nobody tells you

Clear opinions on technology, software and business. Uncomfortable ideas, argued from the inside.

7 NOV. 2026 · WHAT NOBODY TELLS YOU

WordPress is dead. And some people still haven't got the memo.

A custom Laravel build used to be a luxury costing thousands. With AI it isn't anymore, and using your website as a brochure is starting to get expensive.

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29 JUL. 2025 · WHAT NOBODY TELLS YOU

Cheap hosting is the most expensive thing you can buy for WordPress

The cheapest number on the page was the most expensive one. A client compared our hosting with a 1 GB, 1 vCPU cloud plan. The cheap price was real; it just wasn't the whole price.

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15 AUG. 2023 · WHAT NOBODY TELLS YOU

Nobody cares about your product. They care about their problem

I'm a developer. I love explaining how things work. It took me a while to accept that a club treasurer doesn't want to hear it. They want the fees collected.

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15 MAY 2023 · WHAT NOBODY TELLS YOU

Bureaucracy is a tax on small companies

Big companies have a department for paperwork. Small ones have the founder, at night, after the real work. That difference is a tax nobody votes for.

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30 NOV. 2021 · WHAT NOBODY TELLS YOU

Design studios are partners, not competitors

For years I saw every studio nearby as someone who might take our next project. In November one of them handed us exactly the part we're best at.

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15 SEP. 2021 · WHAT NOBODY TELLS YOU

A football club is a small company run by people with day jobs

From the outside, a grassroots club looks like a hobby. From the inside, it has income, payments, members and paperwork, all run by volunteers after work. That changes what software it needs.

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15 APR. 2021 · WHAT NOBODY TELLS YOU

Projects pay the bills. Products pay for freedom

A project is a promise with an end date. A product is a promise with no end at all. Why we're keeping the agency to pay for the product, instead of choosing one.

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15 MAR. 2021 · WHAT NOBODY TELLS YOU

I don't trust ideas that come from a napkin

Napkin ideas are great at dinner. They're terrible at paying the bills. Why I'd rather build from a problem a client already has than from one I imagined.

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