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Once or twice a month, on running a web maintenance company and building products at the same time — including the months it goes badly.

6 NOV. 2026 · AI

Open WebUI: your own ChatGPT, on your server and on your terms

Open WebUI is a chat interface you install on your own infrastructure and connect to whatever models you want. Why it's a good way to bring AI to a team without losing control.

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5 NOV. 2026 · AI

Ollama: running your own AI on your computer is no longer just for experts

Ollama lets you download and run language models on your own computer with a single command. Why I think it's one of the most important repositories for a small company.

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4 NOV. 2026 · MINDSET

Fear of starting a business: how to work with it instead of waiting for it to go

Fear of starting a business doesn't disappear before you begin. It shrinks when you begin small. This is the most honest way I know to face it.

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27 OCT. 2026 · MONEY & INDEPENDENCE

Our customers are the only investors we've ever had

We've had investors since day one, even though they've never asked for shares. They're our customers. And seeing it that way changes how you look at everyday work.

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22 OCT. 2026 · INTERVIEWS

Gerard Serrano on why a designer and a developer should be partners, not supplier and client

Gerard designs for music and vinyl. This year we started Backline together. I asked him what changes when the designer stops being "the supplier".

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14 OCT. 2026 · MINDSET

Digital nomad: what nobody tells you about working from another country

Being a digital nomad isn't a holiday with a laptop. It's proving your company works even when you're far away. And that's prepared long before you get on the plane.

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1 OCT. 2026 · MONEY & INDEPENDENCE

Financial freedom: what it means for someone who runs a company

Financial freedom isn't stopping work. It's being able to choose what you work on, who with and when to say no. And it's built with boring decisions.

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24 SEP. 2026 · BUILDING PRODUCTS

Recurring revenue: what changes when your business doesn't start from zero every month

What recurring revenue is, what MRR and ARR mean without the jargon, and why thinking in recurring terms changes how you run a business.

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15 SEP. 2026 · MINDSET

To be an entrepreneur is to keep deciding

Starting a company is the easy decision. The job is the ten thousand that come after it, most of them small, many of them boring, a few of them far too late at night.

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