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Writing

Once or twice a month, on running a web maintenance company and building products at the same time — including the months it goes badly.

14 AUG. 2020 · MINDSET

August is when your clients need you most

The whole country switches off in August. Your clients' websites don't. When you're small, the myth of the summer break deserves a second look.

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15 JUL. 2020 · MINDSET

I never wanted the biggest agency in Girona

Every list of goals I see has the word "biggest" somewhere. Mine doesn't. Wanting to be the biggest is the fastest way I know to lose your freedom.

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15 JUN. 2020 · MINDSET

Responsibility arrives before money does

Nobody warns you about the order. First people depend on you. Then, much later, you start earning properly. In between there's a stretch that nobody puts in the brochure.

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15 MAY 2020 · MINDSET

Building for Barcelona from a small town

In 2012 I was writing the API for a Barcelona startup from Olot. Now the whole world is discovering remote work. You don't need to be where the money is. You need to be where the work gets done.

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15 APR. 2020 · MINDSET

I don't have a plan B. I have clients

Everyone is asking about plan B. I never wrote one. What I have instead is less glamorous: people who pay every month for work that doesn't stop when the world does.

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16 MAR. 2020 · MINDSET

Fear is a terrible business partner

The country is closing down and everyone wants to decide something right now. Fear gives very fast answers. Almost none of them good. Why a company with no investors and no clock can afford to wait a day.

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28 FEB. 2020 · BUILDING PRODUCTS

Before writing a single line of code, I made a plan to ask real people first

I had an idea, someone keen to work on it and the skills to build it. So obviously I decided not to build it. Not yet.

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14 FEB. 2020 · MINDSET

I learned business at 14, with Yeray and 3,000 strangers

At 14, Yeray and I were organising events for around 3,000 people. We had no idea what we were doing. That turned out to be the lesson.

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15 JAN. 2020 · MINDSET

Nobody taught me how to build websites, so I learned at night

I made my first website at 12, with free online courses and nobody to ask. Learning without role models is slower, but it teaches you to keep going without anyone telling you you're on the right track.

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