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Writing

Once or twice a month, on running a studio and building products at the same time — including the months it goes badly.

29 JUL. 2025 · WHAT NOBODY TELLS YOU

Cheap hosting is the most expensive thing you can buy for WordPress

The cheapest number on the page was the most expensive one. A client compared our hosting with a 1 GB, 1 vCPU cloud plan. The cheap price was real; it just wasn't the whole price.

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15 JUL. 2025 · MINDSET

Money I don't need is money I can wait with

I talk a lot about patient money in the company. It took me longer to see that the same idea applies to my own money, and that the patience isn't in the money. It's in not needing it.

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26 JUN. 2025 · WHAT NOBODY TELLS YOU

Guest registration paperwork is a product hiding in plain sight

I don't know anyone who enjoys guest registration. That's exactly why I spent June thinking about it instead of booking engines.

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16 JUN. 2025 · WHAT NOBODY TELLS YOU

Why I keep building in sectors nobody finds sexy

Sports clubs, rural lodgings, restaurants. Nobody is writing think pieces about them. That's exactly why I like building for them.

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15 MAY 2025 · MINDSET

Cutting costs is easy. Cutting the right ones isn't

Anyone can cut a budget with a red pen. The hard part is knowing which costs are fat and which ones are the bones holding the company up.

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15 APR. 2025 · MINDSET

I want fewer, better customers

For years, any client was a good client. Now I think the most important sales skill a small company has is knowing who not to sell to.

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14 MAR. 2025 · MINDSET

Rules are for when you're tired. Breaking them is for when you're sure

I have a handful of business rules I'm quite proud of. I've also broken at least one of them. Here's how I try to tell a good exception from a tired one.

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14 FEB. 2025 · MINDSET

A company isn't a place

If you took away our office tomorrow, what would be left of the company? I've been asking myself that, and the answer is less sentimental than I expected.

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15 JAN. 2025 · MINDSET

Outsourcing sales means outsourcing what you know about your market

I've never liked selling. Which is exactly why I should be careful about who does it for me, and what I lose when they do.

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