Mindset

Once or twice a month, on running a studio and building products at the same time — including the months it goes badly.

15 JAN. 2026 · MINDSET

I'm not afraid of AI. I'm afraid of using it badly

AI won't give a small company judgement. It just makes whatever you already have go faster, including the lack of it.

15 DEC. 2025 · MINDSET

2025, the year I questioned the model

This year I took apart almost every piece of how we work to see if it still made sense. Most of it survived. Some of it didn't. And I'm still not sure about one or two.

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14 NOV. 2025 · MINDSET

Freedom has a price, and I pay it in focus

Without investors, nobody tells me what to do. That sounds like the dream. The catch is that nobody tells me what not to do either.

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15 OCT. 2025 · MINDSET

New rules are also an opportunity for small companies

When a new regulation arrives, most small businesses groan. I groan too. Then I remember that complicated rules are where small, careful companies tend to earn their keep.

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15 SEP. 2025 · MINDSET

Long-term thinking is paid for with short-term discipline

Everybody likes to talk about the long term. Nobody likes to talk about what it costs on a Tuesday afternoon.

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15 AUG. 2025 · MINDSET

I want to build something that works without me

For eleven years, Foxnice has worked mostly because I was there. That's not a company. That's a job with a logo. Here's what I'd like to build instead.

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15 JUL. 2025 · MINDSET

Money I don't need is money I can wait with

I talk a lot about patient money in the company. It took me longer to see that the same idea applies to my own money, and that the patience isn't in the money. It's in not needing it.

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15 MAY 2025 · MINDSET

Cutting costs is easy. Cutting the right ones isn't

Anyone can cut a budget with a red pen. The hard part is knowing which costs are fat and which ones are the bones holding the company up.

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15 APR. 2025 · MINDSET

I want fewer, better customers

For years, any client was a good client. Now I think the most important sales skill a small company has is knowing who not to sell to.

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