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Once or twice a month, on running a web maintenance company and building products at the same time — including the months it goes badly.

14 OCT. 2022 · MONEY & INDEPENDENCE

I don't want to raise. I want to choose

The question I get once a product starts to exist is always the same: when are you raising? My answer is less exciting than people hope.

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15 SEP. 2022 · MINDSET

Partners don't need to agree. They need to trust each other

People assume business partners last because they think alike. Yeray and I have lasted more than twenty years by not doing that.

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15 AUG. 2022 · MINDSET

Every hour with a client is an hour not spent on the product

Funding a product with client work sounds elegant. In practice it's a daily trade: every hour that pays the bills is an hour the product waits.

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15 JUL. 2022 · MINDSET

You can delegate the work, never the responsibility

When something breaks, the client doesn't call the freelancer who built it. They call us. That's not unfair. That's what they're paying for.

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15 JUN. 2022 · MONEY & INDEPENDENCE

Why I prefer bricks to stock charts

I don't trust lines that move every second. I trust things I can walk into. That isn't wisdom, it's just how my head works, and it has its own blind spots.

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31 MAY 2022 · BUILDING PRODUCTS

Your first customer is worth more than they pay

PagoCRM's first customer paid less than half the price, and we covered the setup. On paper, a bad deal. In reality, the cheapest investment we've ever made.

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16 MAY 2022 · MINDSET

A client pays you. A partner bets with you

A client and a partner can sign the same email and want completely different things. Mixing them up is one of the most expensive mistakes a small company can make.

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1 MAY 2022 · MINDSET

Where to eat in Nador: my favourite restaurants, cafés and spots for a drink

An honest guide to where to eat in Nador: where to have breakfast, where to eat fresh fish, which places have the best views over the Marchica lagoon and where to have a drink at sunset.

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15 APR. 2022 · MONEY & INDEPENDENCE

I don't put money into things I can't explain

My rule with money is short enough to fit on a sticky note: if I can't explain it, I don't put money in it. It's not clever. It's just the only way I know.

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