Fear of starting a business: how to work with it instead of waiting for it to go
Fear of starting a business doesn't disappear before you begin. It shrinks when you begin small. This is the most honest way I know to face it.
Leer más →The entrepreneur starts things. The business owner makes them work. Almost all of us need to be both, just at different moments.
For years I introduced myself as an entrepreneur.
It sounded good. It sounded like starting things.
Until I realised that what I actually did most of the time was something else: making what I'd already started work.
The entrepreneur starts. Spots an opportunity, jumps in, tests, takes risks. Their territory is uncertainty.
The business owner sustains. Organises, tidies up, gets paid, hires, looks after customers. Their territory is continuity.
One creates. The other makes what was created last.
Because "entrepreneur" is fashionable and "business owner" sounds like suits and meetings.
But the reality is that a company needs much more of the second than the first. A good idea lasts a day. A good company, years.
Being an entrepreneur means starting once. Being a business owner means starting again every Monday.
It isn't a choice. It's knowing which one the moment calls for.
At the start, it's time to be the entrepreneur. Test, sell, get the idea wrong, change. Here, order gets in the way more than it helps.
Once something works, it's time to be the business owner. Put processes in place, delegate, watch margins, say no. Here, improvisation costs money.
The problem comes when you don't switch hats. The entrepreneur who never becomes a business owner ends up with ten projects started and none stable. The business owner who never goes back to being an entrepreneur ends up with a company that doesn't evolve.
Moving from one to the other isn't losing the spark. It's growing up.
Writing down how things are done, so you don't have to decide them twice. Building something that works without you hovering. Measuring the week in decisions, not hours.
It doesn't sound as exciting as starting something.
But it's what keeps what you started standing ten years from now.
P.S. More on that shift in I want to build something that works without me.